1. 1. It is super comfortable.  It is called Ergo for a reason!  Other carriers I’ve tried gave me a sore neck and back, but I’ve worn the Ergo for 4 hours at a time with no problems whatsoever.
   

2. 2. It is totally durable.  Will last for years.
   

3. 3. It gives you the support you need to carry your baby from 9 pounds to 40 pounds!
   

4.  Comes in regular or Organic Cotton.  I chose organic, because I feel better knowing no chemicals are rubbing on my baby’s skin.

5. 5. Easy to use!  No complicated criss-crossing strap mechanisms that you have to untie before you can put it on.
   

6. 6. It is machine washable.  So easy to clean!
   

7. 7. I can get things done!  Anyone with a small baby knows how hard it is to get your life back.  I would have gone crazy without my Ergo!  I can do housework, phone calls, loooong hikes,  and make food all while bonding with my little girl.  I have also played musical gigs and gone on video shoots while taking my baby with me.  She usually falls asleep within an hour of hiking around.  I carry her on my front or back, she seems to love it either way.